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February 10, 2013 at 2:45pm
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Big A-has From Simple Observations →

Gentry Underwood, CEO of the company behind a new email app, to Fast Company:

"The big a-ha was discovering that the primary-use case of email on the phone was really triage," he explains. "It’s taking those couple of minutes that you have to go through your mail and trying to look at what’s new that you need to worry about—and what you don’t need to worry about.”

A remarkably simple observation but an insight that would have had a large impact on the product’s development.