Rolling Rocks


Startups, tech, & other items of interest.

May 7, 2013 at 12:02pm

Big A-has From Simple Observations 2 →

From Kara Swisher’s Vanity Fair piece on Instagram: 

But their real breakthrough was conceptual: “Instead of doing a check-in that had an optional photo, we thought, Why don’t we do a photo that has an optional check-in?” says Systrom.

Systrom’s question may sound shallow now. Given where the industry’s attention was at the time (Foursquare, Gowalla, BrightKite, Loopt, etc.) the question was, as Swisher states, a conceptual breakthrough.

We know how Instagram’s simple observation turned out.

We know how Mailbox app’s simple observation turned out.

If anybody knows of any other good stories where a simple observation helped frame a product in entirely new light, I’d love to hear them.


  1. rollthoserocks posted this